News & Insights

A Conversation With Kelly Corder on PR Integrity In the field of Public Relations, where the balance between transparency and strategy is delicate, ethics must be paramount if a firm is to maintain credibility. Kelly Corder, APR, CPRC, Sachs Media’s Director of Media Relations, shares invaluable insights on the foundational role of ethics in PR, […]

TALLAHASSEE, Fla. — Sachs Media is proud to announce that it has been recognized as one of Ragan’s 2024 “Top Places to Work in Communications.” This prestigious award honors the firm’s ongoing commitment to fostering a dynamic and supportive workplace, along with its acknowledged excellence in the communications field. “Being named a top workplace by […]

As Florida’s top communications firm focusing on elevating bold brands and agendas, supercharging advocacy efforts, and motivating audiences to take action, Sachs Media often attracts clients trying to reach and activate the state’s important Hispanic population.  In fact, Florida is home to a large and vibrant Hispanic population – third largest among all states. Since […]

When policy progress is up in the air, a coordinated multi-state advocacy campaign can be your most effective power move. It’s bold and it’s challenging – but pull it off, and you’re not just playing defense to prevent short-term setbacks, you’re scoring big wins that drive business outcomes. Particularly when action at the federal level […]

TALLAHASSEE, Fla. — Sachs Media is proud to announce that two of its outstanding team members have been honored as “Top Women in Communications” by Ragan, a leading communications industry publication. Sachs Media Partner and Director of Research Dr. Karen Cyphers, Ph.D., was recognized in the Data Dynamos category, and Account Manager Amy Climenhage, APR, […]

In the complex world of policy-making, two potent forces stand out: coalition-building and grassroots movements. While the former draws strength when diverse entities join hands for a common cause, the latter is fueled by the passion and commitment of everyday citizens championing change from the ground up. Each can be a potent force for change […]

TALLAHASSEE, Fla. — Sachs Media is proud to announce that it has earned a spot on PRNews’ prestigious “Agency Elite Top 100” list for 2024. This is the third time the firm has earned this accolade, which celebrates the most innovative and impactful firms in the world of communications, marketing, and digital content creation. Michelle […]

As professional communicators, we understand and respect the tremendous power of insightful messaging and communication strategy to affect weighty societal problems – including suicide, which claimed 50,000 lives last year. That tragic figure is the highest number ever recorded, according to the Centers for Disease Control and Prevention. September is designated as Suicide Prevention Month, […]

After an incredibly smooth travel experience without delays, rebooked flights, extended Air BnB stays, or $85 taxi rides, I arrived at the annual meeting of the Association of Private Enterprise Education in Cancún, México. For my second year at the economic research conference, I was excited to present preliminary research about one of the favorite […]

A Deep Dive Q&A with Ryan Cohn In today’s rapidly evolving digital landscape, artificial intelligence (AI) is profoundly reshaping the world of public relations. As this transition unfolds, PR professionals must understand AI’s impact on the industry and learn how to harness its potential to enhance campaign efficiency and effectiveness. In an engaging Q&A, Sachs […]